In the midst of online retail transformation which gave consumers and businesses a tremendous possibility and a healthy-looking promise, we tried to look deeper into the consumer behaviour and also to understand how the change would reflect on the brick and mortar stores. As the new wave gave a clear way for businesses to shift online in all aspects, we asked ourselves about what really goes into a larger process of consideration and research for a consumer before walking into the store and picking the products they like. Our answers

Based on this premise, Interactive Appliances was an attempt to bridge the gap between online retail experience being detached with the need for touching and feeling the products before making a decision of buying.